When you add “white glove” customer service with a heavy dose of fun, what results is an award winning title company. Attorney Bryce Gilbert, President and CEO, and Jessica Gutierrez, Vice President, run the daily operations of Florida’s Title Insurance Co. (FTIC). In addition to its unparalleled customer service, FTIC proudly stands behind its “No Junk Fee Guarantee.” With one look at their website ( FTIC.net) you immediately see that FTIC found the winning combination that makes them a success in the competitive Florida market.
FTIC is the only title company to have a dedicated “Chief Happiness Officer – CHO.” Randy Gilbert, CHO, attended the ALTA National Convention where FTIC was honored as ALTA’S winner in the Best Website-Title Agents category. Randy explains the key to the company’s website: “We designed a completely unique approach using original content, cheeky humor poking fun at our industry, simple analogies to help the average person understand title insurance, interactive documents typically seen at a closing, easy-to-navigate buttons for ADA accessibility and over 80 high-definition ‘playful family’ images of multicultural demographics, races and handicaps that real people can relate to so they go in to the closing expecting an experience – not just a paper title policy. Hopefully, our website comes as a wake-up call to the industry to refocus on who our end users really are.” The homepage is interactive: the cursor causes the main water photo to “ripple” as you navigate the page. The links, including “Title Insurance for Dummies,” “Who Pays for What,” “70+ Ways to Lose Your Property,” and “Mission Kreplach,” which details the company’s values, provide useful consumer information in an entertaining way.
FTIC is published monthly in Lifestyle Magazine’s Expert Column on Real Estate and Title. Bryce, Jessica, and Randy give back to the community by teaching first-time-homebuyers at the Urban Housing League. Through their efforts, many have qualified for grants, making home ownership a reality. FTIC also heavily sponsors events with each of their local Real Estate Associations.
FTIC appreciates that First National Title Insurance Company focuses on and supports independent agents in the Florida market. We, at First National Title Insurance Company, are delighted to have FTIC as an agent and enjoy the fresh and entertaining approach that FTIC intentionally brings to title insurance.